After a career that has become synonymous with American sports broadcasting, Bob Costas is stepping back onto the NBC stage, this time as the voice that will set the tone for Sunday Night Baseball. His return feels less like a comeback than a natural continuation of a relationship that has long intertwined his identity with the network and its parent company. In a media landscape where the line between traditional television and streaming is increasingly blurred, Costas brings a sense of continuity that feels reassuring to longtime viewers while also signaling a willingness to adapt. By anchoring the pre-game hour that will air across both the broadcast channel and the streaming platform, he embodies the duality of the modern sports fan-someone who still values the ritual of a televised kickoff but also embraces the flexibility of on-demand viewing. Costas's measured delivery and encyclopedic knowledge have always turned a simple pre-game segment into a cultural touchstone, a moment where the excitement of the game is matched by the gravitas of its history. As the new Sunday night package rolls out, his presence promises to fuse the nostalgic weight of decades past with the forward-looking pulse of today's digital age, reminding audiences that the love of the game endures, no matter how it is delivered.