Ticketmaster has unveiled a package of new measures it says are designed to curb scalpers and ensure real fans get access to tickets. In a letter to Congress, the company outlines steps it claims will reduce reseller advantages and promote fair ticket distribution. Key elements highlighted include: - Blocking users and ticket brokers from creating multiple accounts to deter automated abuse and bulk purchases. - Requiring resellers to undergo taxpayer ID verification to improve accountability in the secondary market. - Deploying artificial intelligence tools to accelerate the assessment and cancellation of bot-purchased tickets. The announcement comes as a Federal Trade Commission lawsuit filed last month continues to scrutinize Ticketmaster’s practices in the ticketing market. The FTC action underscores ongoing concerns about competition, consumer protection, and how tickets are allocated and resold. Industry groups such as the National Independent Venue Association (NIVA) and the National Independent Ticketing Organization (NITO) have pushed back, arguing that the measures do not fully address fan access, price integrity, or competition within the live-events ecosystem. As lawmakers weigh reforms to the ticketing landscape, fans, venues, and policymakers are watching to see whether these updates translate into fairer access, lower scalping, and stronger protections. This dispute highlights the broader debate over how to reform ticket distribution, protect consumers, and enhance market competition in the live-events industry.