Oscar-winning director Giuseppe Tornatore is unveiling a new documentary about Brunello Cucinelli, the Italian fashion designer celebrated as Italy's King of Cashmere. The hybrid film, blending documentary and fictional elements, is being launched at the American Film Market (AFM) by London-based Twenty-Nine Palms Entertainment. Variety exclusively reveals first-look images from the project, which is titled Brunello: [title TBD]. The film offers an intimate portrait of Cucinelli’s luxury cashmere empire, exploring the designer's craft philosophy, sustainability, and global brand-building. Twenty-Nine Palms is positioning the film for international buyers at AFM, with the market showcase aimed at accelerating sales and generating strong interest in this ambitious documentary-fiction project.