Cynthia Erivo and Ariana Grande have been candid about the challenges and triumphs of promoting Wicked, the acclaimed musical adaptation. During a Screen Actors Guild Nomination Consideration screening at the Saban Media Center’s Wolf Theater, Erivo addressed a packed audience, shedding light on the pressures and rewards of bringing the show to life for audiences worldwide. “We’ve been through some tough times,” Erivo said, offering a blunt, real-world perspective on the behind-the-scenes effort that powers a high-profile production. The remarks come as the duo navigates a demanding publicity cycle that includes grueling press obligations and intense media scrutiny while staying focused on the show’s core message. The event, part of the SAG NomCom consideration process, provided fans and industry insiders with a rare glimpse into how the stars balance artistry with promotion. Both Erivo and Grande emphasized the importance of teamwork, resilience, and Wicked’s enduring themes of friendship and transformation—central to the musical’s popular number “For Good.” Their open discussion highlights not only the journey of bringing Wicked to a global audience but also the commitment to delivering a powerful stage experience. By sharing insights into their collaboration and the realities of promotion, the Erivo-Grande partnership presents a candid portrait of how top-tier productions manage publicity while staying true to the art. For fans and followers, the conversation reinforces that even celebrated performers face obstacles, yet perseverance and a shared creative vision can propel a production from late-night rehearsals to red-carpet moments. As Wicked continues its promotional circuit, Erivo and Grande’s transparency signals a renewed focus on resilience, the craft of storytelling, and the lasting impact of Wicked’s inspirational message.