Behind the scenes of Roofman, director Derek Cianfrance demanded authentic realism, pushing production designer Inbal Weinberg to recreate a Toys \"R\" Us store as it appeared circa 2004. Weinberg led a nationwide search to locate surviving outlets or archival props that could faithfully reproduce the toy retailer’s look, layout, and merchandising mindset. The result is a meticulously built set that captures era-accurate signage, modular shelving, and the bright, nostalgic aisles that defined childhood shopping trips. The reconstruction serves as the film’s visual heartbeat, grounding performances in a tangible, time-specific world. The set even includes era-appropriate touches like Tickle Me Elmos and a Marvel Easter Egg nod to Channing Tatum, adding layers of fan appeal and playful storytelling for savvy viewers. Roofman’s production design demonstrates how careful attention to history and detail can transport audiences, delivering an immersive experience that enhances mood, character, and narrative.