Listen to an in-depth discussion about the business of comedy with Blair Kohan and Jason Heyman, longtime partners and board members at United Talent Agency (UTA). The post-pandemic comedy landscape has shifted in both positive and challenging ways, reshaping how comedians create, pitch, and manage projects. In Variety's latest podcast episode, Kohan and Heyman share their perspective on the evolving industry, drawing on their experience at UTA and their roles as leaders in the field. They examine the pandemic's lasting impact on comedy development, talent relationships, and agency strategy, underscoring why, as they put it, 'If You Don’t Build It, They Won’t Come.' This conversation offers practical insights for creators, producers, agents, and media executives aiming to thrive in the current market.