Talpa Studios' global hit quiz show The Floor has reached a major milestone by securing its 30th international commission. The latest deals include a new Middle East and North Africa adaptation set to air on MBC, spanning 23 territories and delivering a combined audience of more than 150 million weekly viewers. This collaboration underscores MENA's growing appetite for high-stakes, fast-paced game shows and strengthens The Floor's footprint in the region. Meanwhile, the format marks its first Asian entry with Nippon TV in Japan, signaling a significant expansion into Asia and broadening the show's international presence. The Floor's format, known for its dynamic gameplay and mass-appeal, continues to drive broadcaster interest across continents. With 30 markets and counting, Talpa Studios continues to lead in global format sales, offering adaptable, locally tailored versions of The Floor while preserving the core thrill and interactive elements that engage audiences worldwide. For broadcasters and producers, The Floor delivers built-in audience demand, strong format assets, and scalable production possibilities, making it a premier choice for primetime entertainment and competitive reality programming. Keywords: The Floor, Talpa Studios, international commission, 30 markets, MENA adaptation, MBC, 23 territories, 150 million weekly viewers, Nippon TV, Japan, Asia, global format sales, game show, television formats.