Paramount+ is expanding its footprint in UK football after landing a landmark four-year, $1 billion-plus deal to stream UEFA Champions League matches in the United Kingdom. The streaming platform is doubling down on British soccer by announcing a new marketing partnership with Arsenal FC, the team currently atop the UK Premier League ladder. Paramount+ says the collaboration with Arsenal will bring together players, club legends and supporters through coordinated campaigns, social content and fan-focused initiatives around matchdays. The partnership is designed to amplify Arsenal’s brand and engage dedicated fans while showcasing Paramount+ as a premier destination for live sports and entertainment. This strategic alliance arrives as Paramount+ strengthens its presence in the UK sports streaming market, leveraging its Champions League rights to cross-promote top-tier football alongside a broader slate of sports, series and films. For Arsenal fans and general football enthusiasts, the collaboration promises enhanced access to matchday content, behind-the-scenes access and compelling cross-channel storytelling tied to Premier League action and UEFA competition weekends. As the partnership unfolds, fans can look forward to coordinated marketing across Paramount+ platforms, plus Arsenal-themed activations aimed at boosting fan loyalty, engagement and subscriber growth. Stay tuned for upcoming promos, exclusive content and practical ways to enjoy live football and entertainment on Paramount+. Get ready for game day with Paramount+’s sports and entertainment essentials, and keep up with the latest on the Arsenal partnership, Premier League matchups and UEFA Champions League coverage in the UK.