The JAFF Market 2025 edition opened in Yogyakarta with a traditional Hanoman dance, signaling the event’s strong ties to Indonesian culture and its role in shaping the country’s film ecosystem and international visibility. Market director Linda Gozali, also a producer with Magma Entertainment, formally launched the program, setting a strategic course for the year ahead as the platform enters a pivotal development phase. “It’s a baby, and we are growing it into a robust ecosystem that supports local talent while elevating Indonesia’s national film presence on the world stage,” Gozali said, outlining JAFF Market’s mission to connect Indonesian filmmakers with regional partners and international buyers. The opening ceremony highlighted JAFF Market’s function as a catalyst for collaboration among producers, financiers, distributors, and festival scouts, and reinforced Yogyakarta’s status as a cultural hub and gateway to global markets. Over the coming months, the market will emphasize nurturing partnerships, showcasing emerging talent, and expanding opportunities in production, distribution, and international co-productions, all aimed at strengthening Indonesia’s film ecosystem and increasing its international visibility.