Holly Daniel, the market director of the Red Sea Souk, describes this year's edition as bigger than ever as she marks one year in the role. The Souk runs alongside the Red Sea Film Festival, making it the Arab region's largest market for film professionals to buy, sell, and collaborate on projects. Under Daniel's leadership, the event aims to expand its scope, delivering more exhibitors, more curated meetings, and increased opportunities for regional projects to connect with international buyers, financiers, and distributors. This edition is billed as the most ambitious yet. Industry observers note a clear uptick in interest from attendees, with more delegations from across the Arab world and beyond showing up to network, negotiate, and form partnerships. The intensified competition is expected to drive bigger deals and stronger collaborations. Visitors can expect expanded exhibitor space, targeted showcases of regional content, and an enhanced program featuring dealmaking sessions, panel discussions, and one-on-one meetings designed to accelerate financing and distribution for Arab cinema. By strengthening the Red Sea Souk, Daniel reinforces the festival's role as a regional hub for film production, co-productions, and market access. The bigger edition signals continued growth for MENA cinema and greater visibility for the Red Sea Film Festival ecosystem.