Big Loud Records is redefining how indie labels succeed in the streaming era. Embracing a startup mindset rather than a traditional 'indie' label identity, the company is led by Joey Moi and Seth England with a third executive partner. The leadership has built a culture that moves fast, ships great music, and treats development as a continuous process rather than a one-off project. Drawing on lessons from history's most influential indie labels, Big Loud blends hands-on production, strategic branding, and artist development into a scalable engine for hits. In-house production and collaborative cross-genre partnerships help them push creative boundaries while maintaining a consistent release cadence. The result is music that translates across country, pop, and rock audiences and finds its way onto streaming playlists and radio alike. Big Loud's approach centers on artists first: identifying promising talent, shaping their craft with industry-best production, and guiding commercial strategy that maximizes exposure without compromising artistic integrity. This philosophy has produced a string of chart-topping singles and enduring catalog moments, reinforcing the label's reputation for longevity in a rapidly changing market. The award: Variety Hitmakers Platinum Decade Award recognizes a decade of high-impact music, artist development, and sustained success across platforms. For Big Loud, it signals that their blend of startup energy, strategic partnerships, and a deep love for the craft has created a lasting imprint on the music industry. Key takeaways for aspiring indie labels and music startups include: 1) maintain an artist-first development ethos; 2) blend different genres to reach broader audiences; 3) invest in a scalable production and promotion infrastructure; and 4) stay relentlessly focused on repeatable, high-quality output that drives long-term success.