During View Conference in Turin, Claynosaurz co-founder and creative director Nic Cabana addressed a packed room in a session called Claynosaurz Rise of the Interactive Franchises Why the Future Belongs to Creators. Cabana argued that audience behavior has already surpassed traditional linear release models and nonlinear release cycles. Studios and investors should embrace creator-led development and consider building in public to accelerate momentum and authenticity. The talk emphasized how next-generation franchises can thrive by engaging communities early, iterating in public, and prioritizing flexible storytelling that adapts to audience feedback rather than sticking to rigid release schedules. Cabana's message reflects a broader shift toward interactive franchises and content that evolves with its fans, signaling a future where creators guide strategic decisions as the industry moves away from one-size-fits-all releases.