Sony Pictures International Productions (SPIP) will unveil its IP adaptation playbook at the Tokyo International Film Festival’s TIFFCOM content market. Led by executive vice president of creative production and SPIP head Shebnem Askin, the session will provide a deep dive into how the studio transforms successful local hits into global franchises. The discussion highlights SPIP’s cross-market strategy, brand development, and scalable IP pipelines designed to maximize international appeal for regional stories. Attendees will gain actionable insights into IP development, cross-border financing, and franchise-building as Sony Pictures expands its global footprint. The event underscores the rising international demand for IP-driven franchises and cross-cultural storytelling in today’s entertainment landscape.