Netflix is strengthening its gaming strategy by acquiring Ready Player Me, an Estonia-based avatar-creation platform. The deal will enable Netflix users to create personalized gaming avatars that can travel across the streamer’s library of titles, delivering a consistent cross-title persona from game to game and across interactive experiences. By leveraging Ready Player Me’s development tools and infrastructure, Netflix aims to power seamless cross-game avatars and offer a more engaging, personalized user experience. Ready Player Me’s cross-platform avatar technology will underpin Netflix’s expanding catalog of games and interactive content, enabling players to express their style and maintain a single identity across titles. This acquisition signals Netflix’s commitment to innovating in avatar-driven gaming and building a cohesive avatar ecosystem across its growing lineup. While specific rollout timelines have not been disclosed, the deal positions Netflix to compete more effectively in gaming and immersive entertainment by unifying user identities across its titles and experiences.