Hybe America appoints veteran Ethiopia Habtemariam as its new music president

Hybe America has elevated Ethiopia Habtemariam to the helm of its music division, drawing on a career that spans senior roles at both Motown and Universal Publishing. The move signals a strategic push to deepen the Korean company's imprint on the U.S. market, with Habtemariam set to split her time between Los Angeles and Atlanta-two hubs that embody the evolving landscape of American music. Her reputation for nurturing talent and navigating complex publishing deals is expected to bridge Hybe's global ambitions with the nuanced demands of the American industry, fostering collaborations that could reshape cross-cultural partnerships. Industry observers note that her appointment reflects a broader trend of Asian entertainment firms seeking seasoned Western executives to guide their expansion, while also offering Habtemariam a platform to influence a new generation of artists under Hybe's rapidly growing portfolio.