Jacquemus crowns his grandmother as brand ambassador while tech firms push smarter home appliances

When a designer turns to his own family for a face of the label, the move reads like a love letter to heritage and a strategic bet on authenticity. Jacquemus, known for translating Provençal nostalgia into runway drama, has quietly announced that his grandmother will carry the brand's first ambassadorial torch. The gesture does more than honor a matriarch; it signals a shift toward storytelling that feels lived in, not merely marketed. In the same breath, the home-tech arena is quietly reshaping daily rituals, offering appliances that anticipate needs and streamline chores. From ovens that remember favorite recipes to climate systems that adjust to subtle shifts in comfort, the industry is weaving convenience into the fabric of everyday life. Both worlds-high fashion and smart living-are converging on a single premise: intimacy sells. By foregrounding a personal connection on the runway and embedding intuitive design into the kitchen, brands are inviting consumers to see their products not as commodities, but as extensions of the stories they live and the homes they inhabit.