Phia lands fresh funding as Plus rolls out new exclusive deals across lifestyle categories

A fresh infusion of capital has landed in the hands of Phia, the fintech startup that has been quietly reshaping how consumers manage their spending. The new backing, anchored by a sizable sum, signals confidence in its vision of a seamless, data-driven payment experience that blends convenience with personalized insights. As the company prepares to expand its toolkit, shoppers can expect smoother checkouts and deeper rewards integration across the brands they love. At the same time, Plus is curating a wave of exclusive offers that span beauty, fashion, electronics and more. The selection feels like a carefully stitched runway of deals, each promising a touch of luxury without the usual price tag. Whether it's a sleek gadget, a statement piece of clothing, or a coveted skincare set, the bargains arrive with a sense of discovery that feels both immediate and personal. Together, the funding boost for Phia and the curated promotions from Plus hint at a broader shift toward a more interconnected, reward-rich retail landscape.