CNN Taps Financial Content Creator Kyla Scanlon as Analyst

CNN has appointed Kyla Scanlon, a former investment analyst turned financial content creator, as a contributor and economic analyst. This move marks the latest example of mainstream journalism companies hiring so-called 'creators' or 'influencers' who have built large followings on social media platforms such as TikTok and Substack.

Scanlon's role at CNN will involve creating 'explainers' that help audiences understand the economic landscape across various CNN outlets. Her hiring is part of a broader strategy by CNN to establish itself as a major player in the new media landscape, particularly among younger viewers who are increasingly getting their news and information from non-traditional sources.

This trend is not unique to CNN, as other major news outlets such as NBC News and MS NOW are also working to build their own new media outposts. The goal is to create subscription-based platforms that cater to the needs and preferences of younger audiences who are accustomed to consuming news and information on their mobile devices and social media platforms.

The rise of the creator economy has significant implications for the future of journalism and the way news is consumed. As more people turn to social media and online platforms for news and information, traditional journalism companies are being forced to adapt and evolve in order to remain relevant. This includes hiring creators and influencers who have built large followings and have a deep understanding of what resonates with younger audiences.

However, this shift also raises important questions about the role of traditional journalism in the digital age. As more news outlets turn to creators and influencers to produce content, there is a risk that the quality and depth of journalism could suffer. Additionally, the fact that these creators are often cheaper to hire than traditional journalists raises concerns about the long-term sustainability of this model.

Despite these challenges, the hiring of Kyla Scanlon by CNN is a significant development that highlights the changing nature of journalism in the digital age. As the media landscape continues to evolve, it will be important to watch how CNN and other news outlets navigate this new terrain and balance the need to attract younger audiences with the need to maintain the quality and integrity of their journalism.