The agency's unkept promise leaves shoppers wary of beauty and health product claims

When regulators announced they would soon block a swath of dubious beauty and health items, the market buzzed with relief. Consumers imagined a clearer shelf, free from gimmicks that promise miracles but deliver little. Yet the anticipated ban never arrived, and the promised protection remains a promise unfulfilled. In the meantime, brands continue to tout their latest creams and supplements, each claiming to be the one that truly works. Shoppers find themselves sifting through glossy packaging and persuasive language, trying to separate genuine benefit from clever marketing. The lingering uncertainty underscores a broader tension: without decisive oversight, the line between effective care and empty hype blurs, leaving ordinary people to navigate a crowded, confusing landscape on their own.