Banijay Kids & Family Secures Distribution Rights to 'Belzebubs'

Banijay Kids & Family has secured the distribution rights to Pyjama Films' mockumentary-style adult animation 'Belzebubs.' The black-and-white animated series, currently in production, has already been confirmed for YLE in Finland and TV3 in Catalonia, with presales also secured for RUV (Iceland) and Prima (Czechia).

The series is based on the globally popular webcomic created by JP Ahonen, which has amassed over half a million fans worldwide. Ahonen is the head writer for the series, which blends domestic comedy with heavy metal satire. The show follows Sløth, a well-meaning stay-at-home dad striving to balance family life with his ambitions as the frontman of a heavy metal band, alongside his unconventional family navigating everyday chaos.

'Belzebubs' is not just a show about a quirky family; it's also a commentary on the challenges of marrying a creative career with family life. As the show's creator, JP Ahonen, notes, 'juggling work and family is Hell.' The series tackles everyday issues like PTA meetings, satanic masses, and the struggles of being a stay-at-home dad in a world that often doesn't understand him.

The show has already gained a significant following, with a three-album record deal with the world's largest metal label, Century Media, owned by Sony Music Entertainment. The band's second album, 'Damnatio Memoriae,' will be released in 2027. The English voice cast for the series has also been announced, featuring Andrew Wheildon-Dennis as Sløth, Jess Robinson as Sløth's wife, Lucy, and Pippa Haywood as Nana.

Banijay Kids & Family is no stranger to bold, creator-led IP, and 'Belzebubs' is a standout title in their premium slate for MIFA 2026. The company is already behind popular shows like 'Totally Spies!,' 'Mr. Bean,' and 'Hello Kitty: Super Style!.' With 'Belzebubs,' they are pushing the boundaries of what animation can do, exploring themes of family, diversity, and perseverance in a way that resonates with audiences of all ages.

The show's commissioner and head of YLE Drama, Jarmo Lampela, notes that 'Belzebubs' appeals to young adults, but also to a much broader audience. 'We believe that 'Belzebubs' resonates due to its universal themes of family, diversity, and perseverance,' he says. The show's creator, JP Ahonen, adds that the characters are lovable and sweet, despite being satanic. 'They might be satanic, but you root for them as they tackle everyday challenges revolving around love, work, and family,' he observes.

In an era where technology-driven automation and workflow transformation are changing the media landscape, 'Belzebubs' is a prime example of how creator-led IP can thrive. The show's success is a testament to the power of the creator economy, where artists and writers can bring their unique visions to life and connect with audiences worldwide.